Content Approaches

 
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Single Title

YOUR branded 'game of thrones'

Put branded, story-driven content in every customer’s pocket and bring them back for more.

A single, compelling story world or series can provide an unlimited canvas for audience engagement. Brands develop and refine a set of concepts that develop into an engrossing narrative experience.

Crafting stories that resonate with users and customers creates a distinct connection between great content, the brand that stands behind it and its consumers. That connection converts a user to the ultimate brand evangelist - a true fan.

Story content could revolve around a wide ranging “story world” wherein many tales can be developed and told, or a focused single narrative designed to elicit a specific feeling or reaction.

Multi-Title / Catalog

Netflix for Comics

Creating a content library and branded destination provides a wide range of engagement opportunities.

Brands develop in-house IP, commissioning creators from a range of media to conceive and produce compelling content for a destination driven approach.

Licensed IP can play a part in the content mix, with appropriate partnerships providing additional engagement and driving users to the overall catalog.

A wide range of consumers will find series’ they are drawn to in this mix of multi-genre, multi-age episodic content.

Multiple titles, with new series’ launching over time, continue to engage audiences within the branded content portal long after their initial experience.

Multi-Platform

AN EVOLVING, CONNECTED EXPERIENCE

The ultimate expression of the Macroverse platform takes advantage of a wide range of narrative opportunities to create connected, multi-platform content that draws audiences into a range of media and experiences.  

This approach identifies the best execution and distribution opportunity for each facet of the narrative.

A wide ranging backstory may be best experienced within the digital comics format, while a live action series may be the best expression of a specific character’s journey.

The opportunity to pull at various “story threads” via games, apps, live action, interactive, AR, merchandise, live events and more can bridge the audience between story segments and engage with them in every part of their life.